Hobgoblin
[cl_column width="2/3"][cl_column width="1/3" col_sticky="1"] Hobgoblin Refresh concept Working for Smurfit Kappa, the brief was to refresh the brand for Hobgoblin to appeal to a more youth orientated market. The original is shown, then the workings for the concepts. There was also a packaging concept which housed a goblet and a bottle of beer. The idea was to make the logo more celebrated by allowing it to transfer across to clothing merchandise or other commodities to push the brand to a wider audience. Categories BrandIllustrationLogosPackaging
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