Hobgoblin Refresh concept
Working for Smurfit Kappa, the brief was to refresh the brand for Hobgoblin to appeal to a more youth orientated market. The original is shown, then the workings for the concepts. There was also a packaging concept which housed a goblet and a bottle of beer. The idea was to make the logo more celebrated by allowing it to transfer across to clothing merchandise or other commodities to push the brand to a wider audience.
Categories
Brand
Illustration
Logos
Packaging